Lesson 0.1 · 7 minutes
Start with one product
Keep one product, its source and an unanswered question together.
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Before you start
One product, one question
Example: Alex compares 3 storage bags. Which detail would make one worth checking?
A question gives research a purpose.
Step 1 · Read
Three useful distinctions
- Evidence. A sales count shows what was observed, so keep the source and date.
- Estimate. A calculation uses your assumptions. Change a cost to see how much it matters.
- Next step. A short note keeps the unanswered question visible when you come back.
Step 2 · View
Follow the evidence
- Find a useful product
- Look at its evidence
- Keep the next question
Step 3 · Match
Find the right place
Product library
Observed products, with sources and dates to inspect.
Cost calculator
A place to compare entered selling costs.
Workspace
Your notes and the actions you want to take.
You can now choose a page by the question you need to answer.
Step 4 · Try
Leave a useful note
Record the storage bag link and ask whether its size fits a packed lunch. Keep the answer separate from your guess.
Sign in to saveStep 5 · Choose
Choose your next check
I have a product in mind, but little evidence.
Compare the use and sourcing details next. This takes longer than browsing, but gives your shortlist a reason.
I have not decided who would buy from me.
Work on the customer and sales channel first. You may postpone product research while you narrow the question.
Step 6 · Next
Read a little further
See how to turn a promising listing into a small research note, and which missing details deserve a follow-up.
Read the articleKeep your next question in the workspace.
Keep this in mind
- Keep one product, its source and an unanswered question together.
- Keep the evidence and assumptions separate.
- Write the next question before spending more.