Lesson 2.1 · 7 minutes

Pick a product

Compare evidence for one use rather than collecting unrelated popular items.

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Before you start

A use before a sales count

Example: Alex compares 3 storage bags for people taking lunch to work. Which one solves that particular problem?

A large count leaves the buyer unclear.

Step 1 · Read

Use. A clear use makes differences in size, closure and cleaning easier to judge.
Evidence. Compare dates and what each count measures before comparing the numbers.
Question. A missing detail is a reason to investigate, rather than a reason to assume the best.

Step 2 · View

Define: Choose a concrete use
Write what the buyer needs to carry. This makes a feature relevant, rather than merely attractive.
Compare: Read comparable evidence
Keep the source, date and meaning of each count. A running sales total differs from a daily change.
Ask: Name the missing detail
Ask whether the closure leaks or the bag fits the lunch. A sample can answer questions that a listing leaves open.

Step 3 · Match

Demand

A buyer’s need or problem, rather than a platform count.

Observation

What was measured, where it appeared and when it was checked.

Candidate

An item kept for further checks, before a buying decision.

You have separated a promising item from a proven fit for a buyer.

Step 4 · Try

Save the bag’s intended use, the evidence you saw and one reason to reject it. That last line helps limit wishful thinking.

Step 5 · Choose

I know the use, but need to check the supplier.

Compare quotes and channel requirements next. The extra checks cost time, but may expose a mismatch before you order.

I have a large sales count and no clear use.

Return to the buyer and the message. You give up a quick shortlist to find out why anyone would want the item.

Step 6 · Next

Explore how to compare a few candidates without treating platform sales, video views and your own assumptions as the same evidence.

Keep your next question in the workspace.