Read product metrics
Learn what the numbers on a product card mean
1. Lesson introduction
Which number on a product card can you trust most?
Read sold counts, data dates and sales growth. Choose a candidate.
- 6 steps
- Where: On this site: Product library
- Result: Save 1 candidate
2. Open Best sellers
Open Best sellers in the Product library.
Start with products that have purchase records to look for signs of demand.
3. Understand sold counts
Look at the sold count on the first card.
Total sold is not monthly sales. Confusing them can overstate demand.
What does the sold count on this card mean?
- Total units sold, not monthly sales
- Units sold this month
- Units sold each day
Explanation
Total sold is not monthly sales. Confusing them can overstate demand.
4. Check the data date
Click “?” on the first card to see the collection date.
Old records do not show today's demand. Check the date before choosing.
What collection date does this product show?
- {{first.observedDate}}
- The header update date is the product collection date
- The day I open the page is the collection date
Explanation
Old records do not show today's demand. Check the date before choosing.
5. Open product details
Open product details and look at the sold count chart.
Compare growth over the same number of days to assess recent demand.
6. Switch to Sales growth
Switch to Sales growth to see daily increases in the sold count.
Recent growth helps identify products worth more research.
7. Save a candidate
Click the candidate product card's save button.
Save a candidate to compare purchase and shipping costs in the next lesson.